About My Divine Decors

The hard schools

First came the corporate years. Nelson, a Venezuelan immigrant and computer engineer, spent more than a decade at BellSouth; Jessica became a sales leader there, ranked in the top 5% of the company. An engineer and an elite closer: those are the two crafts that still run this florist, one behind every system and route, the other behind every client who feels taken care of.

Before flowers, there was also a restaurant in Miami Beach. Three years of the toughest school hospitality has to offer: perishable inventory, impossible hours, and guests who expect perfection nightly. It was difficult, and it taught us everything about serving people that we still use today, down to how a delivery should feel when it reaches your door.

Around the same time, we built our first home together from zero, learning as we went, with HGTV playing in the background. Design was never a department for us. It was how we lived.

A little pink shop, 2019

In January 2019 we opened My Divine Decors in Doral: a couple, a small pink storefront, and Jessica's designs. The name says "Decors" and not just "Flowers" on purpose, because from day one we designed spaces, not just bouquets. Word spread the way it does in Miami, family by family, referral by referral.

Then the ships stopped

By 2020, cruise-line work had become part of our life. When the pandemic shut down the port, it shut down much of our world with it, and things got financially hard. What kept us going was the simplest version of this craft: get-well arrangements, made at home, sent to people who were sick. When the ships went dark, the flowers kept leaving our kitchen for the hospitals. We have never looked at a get-well order the same way since: it is the category that saved us.